Recently I read the Book The Tipping Point by Malcolm Gladwell. I was surprised by reading the book how familiar epidemics could be broken down and explained. The book gave reasoning for social trends and revealed the factors that are needed when starting one. He described the type of people that are fundamental in building success- Connectors, Mavens and Salesmen. This book has made me question the category in which I fit if any, I found it intriguing when I found I could relate to the book by being able to say, I know a connector or I bought into that trend. The book also brings to light that everyone knows everyone by 6 people, commonly known as 6 degrees of separation. This book got me to think and analyse things and situations I would have otherwise subconsciously dismissed, and now I’m going to recommend it to as many people I know (to see how many I know) and also because I thought it was an interesting read.
To help my reserch all the imformation i know abou the book I created a “Mind Map” in the form dictated by Tony Buzzan, Here is my mind map of the tipping point,
A Mind map in greater detail of The Law Of The Few
Bibliography for the Tipping Point by Malcolm Gladwell
You would not usually have annotations for a real bibliography but this is good for reference for the future.
Hackett, Fischer, DHF (1994) Paul Revere’s Ride. New York, Oxford University Press
The explanation of the American revolution. Two men with the same information (Paul
revere and William Dawes) and how one managed to spread the word because they
were a connector (Paul Revere).
Werner and Parmelee, CW-PP (1979) Social Psychology Quarterly. Vol. no42
“those who play together stay together” how environment and interests shape acquaintances,
most people know others through activities not intersests.
Granovetter, MG (1995) Getting A Job. Chicago, University Of Chicago Press
Connectors may find getting a job easier due to the people they know, they collect a wide
range of people in many areas and may get a job through knowing someone.
Inman, McAlister and Hoyer, JI-LM-WDH (1990) Promotion Signal: Proxy for a Price Cut? Vol.17
Shows Mavensare able to distinguish a fair deal from there market knowledge.
Feick,Price, LFF-LLP (1987) Journal Of Marketing. Vol.51
The obsession mavens have of finding new deals. They are the knowledge
Mullen, BM (1986) Journal Of Personality And Social Psychology. Vol.51
Study of the news casters facial expressions towards the party of their
favour. Research showed that this could be used as a form of persuasion.
Condon, WSC (1982) Interaction Rhythms: Periodicity in Communicative Behaviour.
NewYork, Human Sciences Press
Mimicking body language is used by salesmen, Gladwell desciribed his body
language with Gau as a “dance”.
Hatfield, Cacioppo,Rapson. EH-JTC-RLR (1994) Emotional Contagion. Cambridge, Cambridge
Body language can be persuasive and contagious e.g., smiling, yawning.
Ball thrown in the air mimics a nodding head meaning yes.
Friedman, HF (1980) Journal of Personality and Social Psychology. Vol.39 No.2
Experiment when they were asked 13 questions and were grouped into
charismatic and inexpressive. When put together the negative person and a
positive person are placed together they both come out as negative.
Friedman,Riggio. HF-RR (1981) Journal Of Non -verbal Behaviour. Vol. 6
Experiment showing that expressions can pass on and are contagious.