Three Little Pigs Guardian Advert

I recently saw the new advert for the Guardian Newspaper and thought it was very funny and well put together. They used the story of the three little pigs to determine how one headline story can cause other social aspects to be questioned and discussed. The topics varied from breaking and entering which sparked huge discussions from the public, to the health care of the wolf and if he was capable of being physically able to blow down the pigs houses (a doctors report claimed he has asthma). The story then continues onto mortgages and how the three little pigs might have burned their own house down. The tag line for the advert is – The whole picture. I find this suits the ad perfectly and is a very effective yet quirky way of showing the guardians perseverance to hear all sides. Very well done!

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