Service Design Tools – Assignment 3

I recently looked through a website based on service design. After reading through “The Trainride” I recognised some of the methods that were used by designers to create a better design process. In some workshops went underwent last year, one in particular with Lauren Currie. We were allocated groups then asked to think of bad service we had experienced in the past and how we would change it if given the opportunity. When thinking in this frame of mind the idea is, “If you think you could improve it, how would you go about it?” All of the groups except one choose SAAS (Student Awards Agency Scotland). During the workshop we created story boards with touch points of where the main problems were. After looking at this thoroughly we were then able to pin point what needed to be changed in order for the service to become more successful. We then built prototypes and character profiles, this helped us look further into what could be done to improve the overall experience of SAAS.

In relation to textiles, it is essential that your brand is aimed at a target audience. This links to style tribes and the importance of understanding your buyers. To appeal to a certain niche you have to research what traits and styles are applicable. I usually like to connect myself with my work although when I am creating designs for the others, I must not like my personal preference affect my final product. This relates to my recent post about Subcultures and the development of a brand. This could be used to create character profiles, Who is buying this product and does it appeal to them directly?

Another tool I use related to service design is a mock up, we often create story boards of other existing images from previous designers to set a vibe of what we are trying to convoy. The mood board usually shows colours palettes, fabrics and inspirational drawings and photographs to help guide us through to a creative development process.

We also prototype in textiles, we create samples which are small swatches of what a final print would look like. Our samples are usually small squares big enough to reveal the design and colours pattern. This gives us the opportunity to edit or change anything about our designs that we do not like by working into it again if we feel the pattern just isn’t working.