The Good Journey

Partnerships and Connections Module

For this module we have been asked to choose a brief from the RSA student design awards. There are eight to choose from including: The Good Journey, Workplace 2030, Circular City, Valuing Water, Improving Water environments, Social Insurance, Speaking of the Spiritual and Change Makers.

I decided to choose The Good Journey.


Identify a daily journey, either your own or someone else’s and improve it in a way that improves it for many people.


For the purposes of illustration only, the following would all be viable responses:

– a new or redesigned vehicle or mode of public transport

– an accessory to improve a particular mode of commuting: walking, cycling, driving, etc.

– a solution that enhances or eliminates queuing situations at transport hubs

– a design that encourages and rewards using public transport

– a service design solution that addresses frustrations at transport intersection/transition points

– a system that makes it easier to share private transport

– a communications campaign to make people think differently about travel

– a redesigned space, for example a platform, concourse, lounge or waiting room

– an activity that makes the most of otherwise unusable commuting time

… and many others are possible.

Judging criteria

There are six judging criteria that your

entry will be measured against:

1. Social benefit, How does your design benefit society?

2. Research, Where did you go to research this issue? Whom did you speak to or interview? What questions did you ask? What did you learn?

3. Design thinking we want to know about your thought processes and insights. Your insights might be research based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result?

4. Commercial awareness, does your design make sense from a financial point of view?

5. Execution, we are looking for a design that is pleasing and looks and feels well resolved

6. Magic we are looking for a bot of ‘Magic”– a surprising or lateral design solution that delights.

I have started researching methods of transport that people take daily, whether it be on foot,bicycle, car,train,bus. I found that some electronic design methods had already been put in place. For example traffic report,

an electronic sign that tells you how many spaces are left before you enter the car park,

A sign that gives you how many minute you will have to wait for your next bus,

If there has been any change to your planned journeys due to unforseen circumstances,

But what about people to walk to their destination, what could help them?

How could textiles been used to improve someones walking journey from A to B daily?

The research begins…