Recently when at the cinema to see the new Bond film “Skyfall”, I was surprised when this advert came on representing the new EE ad. Last Year for our Change By Design module we were asked to read “The Tipping Point”. In the Tipping point Malcolm Gladwell explains how everything is connected by 6 degrees. For this example he uses the actor Kevin Bacon.
In the advert Kevin Bacon uses Gladwell’s theory using himself to connect to a dog called Rover! He explains how he is connected to the dog through a long string of actors and tv shows which I thought was quite funny. When this advert came on I was a little more excited than what I should have been, but so glad I knew exactly what he was talking about and had a little smug smile to myself!