For my final year project at DJCAD I have been looking into ornate design in textiles. I have found some inspiration from Baroque florals and William Morris Wallpaper. I have always been an admirer of extreme patterning and use of gold in design. While developing some of my motifs ready for printing I have started to look into luxury chocolate designs. Upon a recent trip to Marks & Spencers I spotted some beautifully decorated chocolate packaging. There were gold embellished chocolate selection boxes to patterned printed wrappings for the plain chocolate bars, each bar wrapped in a different striking pattern. I found this source of inspiration is useful in terms of branding. Chocolate is described as a luxury product, a gift, something special. This is what I wanted my branded textile collection to be like. Here are a few selected images, including the Marks & Spencers chocolates and some tasty treats I found on Pinterest.
Marks ans Spencers Packaging