Advertising and Branding
So it has begun, the photo shoot for our Lego man idea to kickstart students into volunteering. The Lego man has a quirky and recognisable character. I was able to purchase a few builder Lego men on Ebay for a good price, plus I also have a valid excuse to own Lego men! So I started off by using one single character and playing around with the builders tools he came with. I purchased this group of Lego men because the tools they came with relate to some tools you would use for volunteer work; coffee, broom, binoculars, radio, axe and saw (well maybe, once they get to know you).
The tagline for this image would be “Build Your Character”, promoting the range of volunteer opportunities and skills that can be gained from volunteering as a student. The volunteer website would also be shown at the bottom of the poster. Once we have decided what poster to use we would then create a smaller leaflet/ flyer. We want to think od something different from and average paper slip, maybe something interactive or 3D?
A group of Lego citizens doing their volunteer jobs well, we could perhaps Photoshop the word volunteer on their clothing so that the poster is identifiable but not too overwhelming. People always seem pressured when it comes to volunteering, big bold “Volunteer!” might be off-putting.
More Lego men photos,
The original idea for our “Build your Character” concept. The physical act of building the Lego man is related in the transition of building a better life experience with skills you can learn from volunteering.
Another quick idea i thought would be fun “Stay Cool, Volunteer”. I just like the mans shades.
Hopefully we will be able to use these as a starting point for our main idea.